The Challenge of Communicating Flood Risk

This PowerPoint presentation by Insurance Information Institute chief economist Robert Hartwig, delivered at the National Flood Insurance Program (NFIP) Conference, focuses on the major challenges and opportunities on the issue of flood risk communication.  The presentation provides an historical overview of the intensity of media coverage of flood insurance and contrasts that with the change in the number of NFIP policies sold.  For example, US media coverage of flood insurance is up 200 to 300 percent since Hurricane Katrina struck in August 2005, but the number of net new flood policies sold is up just 6 percent nationally.  Reasons why people do not buy flood coverage are discussed and breakdowns of media coverage are given for key states.  Also discussed are lessons learned from Katrina in communicating flood risk as are possibiliteis for increasing flood policy penetration rates.  Th epresentation concludes with two appendices that provide detailed operational statistics on the NFIP and a summary of non-flood hurricane claim statistics from the 2005 hurricane season.

The following presentation is called "The Challenge of Communicating Flood Risk". It was presented by Dr. Robert P. Hartwig in May 9, 2006.

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